Marketing Strategy for Pure & Coco
A focused strategy for increasing visibility, customer engagement and sales.
Website, SEO & Google
Address the recommendations identified in the website audit and strengthen overall website performance.
Optimize product pages, titles, descriptions, images and keywords for high-intent skincare searches.
Improve indexing, Search Console, structured data and organic Google visibility.
Create educational skincare content designed for Google and AI-powered search platforms.
Improve calls-to-action, reviews, product recommendations and the purchasing journey.
Social Media & Brand Awareness
Build a structured posting plan across Facebook, Instagram, TikTok and YouTube.
Create skincare tips, ingredient education, routines, FAQs and product demonstrations.
Turn existing customer reviews into social proof through graphics, testimonials and video.
Produce Reels, TikToks and YouTube Shorts featuring products, education and the brand story.
Develop relationships with micro-influencers and skincare creators to reach new audiences.
Marketing & Customer Growth
Use the existing customer database for promotions, replenishment reminders and win-back campaigns.
Test Google, Facebook and Instagram advertising using controlled budgets before scaling.
Develop loyalty, referral, subscription and repeat-purchase strategies.
Create product bundles, seasonal campaigns and cross-selling opportunities.
Track traffic, conversions, acquisition cost, repeat purchases and revenue.